A new way to engage with shareholders: Link Market Services

26 July 2017

Since the law change in 2012 allowing kiwi companies to hold annual meetings virtually, the market has been itching for a new way of holding shareholder meetings, whether it be by means of audio, visual and audio, or electronic communication.

Five years on, Link Market Services has become the first global financial services provider to offer an innovative platform to deliver both virtual (online) and hybrid (online, phone, and in-person voting participation) shareholder meetings for its clients.

We were engaged by Link Market Services to help move their clients’ shareholder meetings to the cloud, allowing investors to attend a shareholder meeting from anywhere in the world.

“The Instillery have delivered a scalable, robust, secure platform that we can run the virtual meetings from which allows us to roll out the product to clients that have 100 shareholders to those that have 1.2 million shareholders” says Will Malan, head of client management and business information, Link Market Services.

This innovation reflects a global push to increase shareholder engagement and participation rates by offering more accessible methods of communication. Investors are now able to attend, ask questions, and vote at meetings online, by phone, or in person.

New Zealand and Australian companies currently using the Link Market Services platform include Xero, Spark, A2 Corporation, Air New Zealand, Pacific Edge, Tourism Holdings and Z Energy.

We're thrilled to support Link Market Services and their clients by employing technology to offer a safe and reliable option to engage shareholders in a diverse range of ways.

It’s been fantastic to work with Link Market Services on this innovation where we’ve once again been able to use technology to help challenge the traditional mindset. In this instance - how an AGM is run - by providing the architecture to host safe, secure and scalable hybrid and virtual meetings for Link Market Service clients - wherever they may be in the world, no matter their size.

Last month New Zealand based company, Z Energy became the world's first company to host an Annual Shareholder Meeting using Link Market Services’ platform hosting hybrid online (virtual), phone, and in-person voting participation.

Shareholders were able to dial in and listen to the meeting, fully participate in asking questions, as well as submit their vote by pressing the options on their phone’s dial pad. Shareholders who attended the Annual Meeting in person also had the option to use a smartphone app, LinkVote, to submit their voting instead of completing a poll card.

85 people across New Zealand and Australia participated in the Annual Meeting, with 53 shareholders opting to use the online option, two chose the dial-in option, and 30 in person.

This range of technology is now available globally for companies and other membership organisations, using Link’s meeting services software. Link offers multiple interactive channels for participation in meetings, and its services are not just limited to existing clients, but are available to all companies and societies who need such services.

Check out our customer success story here.