Ingrid Starnes - Case Study
10 March 2016
Ingrid Starnes is a New Zealand designed and made label, established in 2009. The clothing collections feature signature prints, silk dyed to custom colourways, and a love of fabric, drape, structure and detail.The label's fine fragrance Vetyver Bergamot is available throughout New Zealand and in the magazine Monocle’s retail stores internationally. Life before the cloud was laborious for New Zealand fashion label, Ingrid Starnes. The fashion retailer’s two Auckland stores and ten stockists were managed through a system of online spreadsheets requiring never-ending manual updates. Savvy business owners, Ingrid and Simon, were well aware of global trends and innovations in the retail space and approached The Instillery to see how they too could take advantage of the cloud in their own business and leverage products such as Vend (a cloud managed Point of Sale and inventory management application) to drive visibility and efficiencies into their business. As a New Zealand designed and made label it was important for the the team to work with a local cloud service provider and team that “get’s retail.” Equally important for the Ingrid Starnes label was being able to leverage a financial consumption model that would flex with their unique businesses needs including exciting events such as the launch of a new Ponsonby Store (76 Ponsonby Road) in October, 2015. This rapidly growing fashion retailer now has an integrated service through The Instillery’s retail technology rejuvenation package which runs across all of its in store operations, from high speed internet supporting the back office to front counter in store WiFi, real time customer insights and security.