World Fashion - A Factory of Ideas and Experiments

07 June 2015

Kiwi owned iconic fashion house, WORLD, has long been known for its trendsetting fashion – the avant-garde label has an eclectic style and makes dressing fun with energy, passion and vision. Over its 26 years of business, the retail empire has grown significantly in both the number of locations and store size. As part of each retail new fit-out, cutting edge technology is installed allowing the label to experiment with different in-store layouts and test ideas to provide the ultimate shopping experience for customers across its different locations. “Our tagline is World factory of ideas and experiments – what we’ve learnt is that trying to sell people a skirt is not going to excite people but trying to sell people an idea is what makes people happy.” Benny Castles, director of World Brand, has seen first-hand the benefits of having ultrafast broadband and WiFi within the store – something he never thought was a necessity for a business ‘like them’. “We’re experts in fashion, not cloud”, says Benny, “I actually don’t give a shit about the cloud. Even after all of this, it’s still a mystery to me, and that’s how I like it. I only want to know what it can do for the business.” Check out the video to see exactly what the cloud has done for the WORLD business.