The Value of Collect

May 29, 2016

We know that retail and hospitality business owners are run off their feet; managing staff, inventory, accounts, and everything else it takes to run a store, along with spending time working in-store themselves. And we can’t forget marketing. A fundamental in driving sales and growth! That’s where Collect comes in. Collect’s tools offer everything you need for retail and hospitality to increase sales in-store and online, grow customer loyalty and leverage customer data. Thanks to tight integrations with point-of-sale and eCommerce software, once you’ve set up your loyalty and marketing programs with Collect, everything runs smoothly in the background, saving you valuable time that you can spend running your business. … Read More

Getting personal: World delves into big customer data

November 23, 2015 – 23 November 2015 The concept of big data is scary to many, particularly when it’s personalised. But New Zealand fashion house World says it’s collating data such as customers’ music tastes and dwell times for all the right reasons, as it hopes to improve their shopping experiences. Earlier this year Antony Ede, partner and head of analytics at consumer demand agency TRA, said in NZRetail magazine the collection of data about customer behaviour and identity is important to retailers because how people have acted in the past is the best indicator of what they will do in the future. But do consumers want retailers sifting through their personal … Read More

​The Instillery goes Purple with smarter WiFi for Kiwi businesses

September 30, 2015 – 30 September 2015 The Instillery Group has confirmed a new partnership with Purple WiFi to become New Zealand’s first Cloud Managed Service Provider for the global social WiFi company. Terms of the deal will see Purple WiFi – who are distributed across New Zealand through Connector Systems – enable the Instillery to better assist businesses across New Zealand and Australia in utilising the value of WiFi and cloud technology. Andy Cronin, director of technology at The Instillery, says globally businesses and cities are realising the benefits of WiFi analytics and that the time has come for New Zealand to jump onboard and take advantage of this phenomenon. “We … Read More